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Learn how creating value for customers by having auto belays can increase your profitability and keep climbers coming back again and again.

We use auto belays as examples to explain how price elasticity of demand can help you your tweak your climbing gym pricing strategy to maximize revenue.

Learn how to identify and exploit your climbing gym's sustainable competitive advantage to gain market share from your competitors with these examples.

Head Rush Announced 3 new innovative products at IAAPA 2015. Click to read about the QUICKjump XS, Arboreal Climbing System and the FlightLine.

innovation in the last century hasn't only been limited to Apple products and breakfast foods. Amusement ride technology has changed immensely and there have been a few key trend setters steering the industry.

Kyle Berkompas from SparkShop compares his free fall experience during skydiving and his free fall experience with the FlightLine Free Fall Ride.

This infographic shows what happens to your body in free fall including adrenaline's effect on the body and other aspects of the free fall experience.

Head Rush Technologies announces availability of FlightLine, the ultimate commercial free fall ride for amusement operators looking for extreme thrills.

A study from the University of North Florida suggests that tree climbing improves your working memory. Read about the benefits of climbing a tree.

Get the most out of your zip line platforms and double down on the excitement and adventure with these amazing tips to get the most out of your structures.